This Valentine’s Day, we want to celebrate the team at the heart of PSTA’s mission—our Operations team.

The operations side of PSTA comprises the Transportation, Maintenance, and Mobility departments. But even within those areas, there are core teams who do essential work for PSTA that most people don’t even know about.

So, in honor of the holiday all about sharing with the important people in our lives, we wanted to show our unsung heroes the love they truly deserve. Here are 14 teams we love!

Transportation

Let’s start with the department responsible for ensuring PSTA’s buses and services show up at all. Nested within the Transportation branch of Operations, you’ll find our Bus Operators, our Customer Service Representatives, and our Safety, Security, & Training team. Basically, these are the folks who directly serve the public or train those who do.

1. Bus Operators

In many ways, our bus operators are PSTA. Not only do bus operators drive those huge 30-foot buses you see on the road, but they also provide customer service to riders and ensure their safety every day. Our other name for bus operators is “Customer Service on Wheels.” This is because bus operators are the face of the agency and often answer the same questions our Customer Service Representatives do.

Bus operators must not only operate an enormous vehicle that’s far more complex than a standard car, but they must also give directions to lost riders, answer questions about fares, de-escalate high-stress situations, help riders with mobility aids like walkers or wheelchairs board safely, and know the routes they drive like the back of their hands. Oh, and they have a time schedule to follow too, all while having to navigate traffic and the unpredictability of other drivers.

Needless to say, we love our bus operators. Thank you to each and every one of you for all that you do!

2. Transportation Supervisors

Behind every Bus Operator you see while boarding, there is a small army of Transportation Supervisors ensuring Bus Operators have the information and support they need. In many ways, Transportation Supervisors need to be everywhere at once. They must assign and dispatch buses to their routes, be ready to relieve a Bus Operator who cannot complete their route, determine necessary detours when roads are unsafe or unpassable, and serve as mentors and trainers for Bus Operators under their leadership.

To be a Transportation Supervisor is to be flexible and adaptable. They must have a robust understanding of PSTA policies, emergency protocols, accident investigation and analysis, state and local traffic laws, fare structures and routes, dispatching functions, and possess the leadership skills to be firm but fair with the Bus Operators they supervise. 

Needless to say, it’s not an easy job! But they show up every day and give it their all, even during emergencies like hurricanes. For those reasons and more, we love our Transportation Supervisors. Thank you for all that you do!

3. Safety, Security, & Training (SS&T)

PSTA’s mission statement is to safely connect people to places. And our Safety, Security, & Training or SS&T team ensures we uphold the “safely” part of the mission. From customer-facing employees like Operators and Customer Service Representatives, to Administrative staff at headquarters, SS&T provides guidance and training on how to protect the lives of our coworkers and community members.

SS&T Supervisors administer new Bus Operator training classes and on-site CDL tests, NARCAN training classes, and general safety presentations and initiatives for the entire agency. They also ensure PSTA complies with all state and local traffic laws, as well as maintain the security of all PSTA property. Because the SS&T team possesses strong relationships with local and state law enforcement, PSTA has been able to seamlessly cooperate with authorities during accidents or if crimes take place near buses, shelters, or stations.

Plainly put, without our SS&T team, PSTA would be far less safe in its operations. We love our Safety, Security, & Training team. Thank you for helping increase safety for PSTA and the community at large!

4. Customer Service Representatives

Anytime you call PSTA for information about our fixed bus routes or approach the window at one of our stations or transit centers, chances are you are talking to one of our amazing Customer Service Representatives or CSRs. PSTA’s CSRs work in Pinellas County—there’s no outsourcing here! In order to be a CSR, you must have a vast knowledge of PSTA’s programs and services. From locating a bus or explaining how our services work, to providing information on how to pay your fare or plan your trip, CSRs are PSTA encyclopedias.

With so many people depending on PSTA’s services, many riders also depend on the information CSRs provide. But it’s not just about answering questions and knowing PSTA’s programs and services—CSRs must also be calm and helpful, even when faced with frustrated riders or complex situations. Let’s face it: sometimes people who call or approach the window aren’t always nice, and CSRs often take the brunt of someone’s bad day. But PSTA’s CSRs are steady in the face of negativity, and truly do their best to help.

This is why we love our Customer Service Representatives. We are so grateful for the vital work all of you do!

Maintenance

Now let’s move on to the next branch of PSTA’s Operations Department—Maintenance. This team comprises the hardworking bus and facilities experts who safeguard the condition of our buses, inventory, stations, bus stops, shelters, and our headquarters.

5. Fleet Technicians

Did you know PSTA performs almost all maintenance of its own fleet, even our electric buses? Enter the Fleet Technicians, three tiers of highly trained bus mechanics responsible for ensuring our entire bus and trolley fleet remains in a good state of repair. Technicians I, II, and III each handle increasingly more complex work, with Technician III employees requiring the coveted ASE (Automotive Service Excellence) Transit Bus Technician certification. In addition to performing maintenance on diesel-powered vehicles, PSTA Technicians must have strong electrical knowledge to work with electrical systems and electric bus batteries. 

But it’s not just about repairing and maintaining these complex vehicles; Technicians must also learn comprehensive safety procedures to protect themselves and those around them. And, by extension, Technicians also contribute to the safety of bus operators, riders, and other motorists by ensuring vehicles leave the bus yard in tip-top shape.

Therefore, it’s safe to say that we love our Fleet Technicians. An enormous thank-you to each Technician who helps keep our fleet healthy and safe.

6. Fleet Maintenance Supervisors

Where Fleet Technicians handle the individual repairs of each vehicle, Fleet Maintenance Supervisors look at the big picture. They coordinate bus repairs and maintenance to optimize fleet operations and prevent delays. They assign work to the Fleet Technicians. They enforce safety and quality policies in the shop. They perform quality checks and inspect work rendered by Fleet Technicians to ensure compliance with federal, state, and local laws, regulations, and policies. And they must have strong leadership skills to manage and provide support to Fleet Technicians.

Without Fleet Maintenance Supervisors managing the workflow of PSTA’s shop and the schedule of regular maintenance, buses could break down on the road or be late to their scheduled routes. Because PSTA prides itself on in-house maintenance and closely monitors the condition of its buses, our vehicles can last decades. And this is in large thanks to the hard work of Fleet Maintenance Supervisors who help keep the wheels turning (pun intended).

For that, we love our Fleet Maintenance Supervisors. Thank you for your hard work!

7. Service Attendants

Things can get pretty complicated in a bus yard or outside the maintenance bays, especially with over 200 buses to manage. That’s where Service Attendants help. Not only do they thoroughly clean and sanitize all buses inside and out, but they also top off fluids like fuel, water, and oil, and ensure buses are parked in their assigned locations.

Service Attendants help maintain the condition of buses and ensure vehicles are in the correct locations for Fleet Technicians to perform maintenance and for Bus Operators to begin their shifts. They play an important role in maintaining our fleet and helping other departments do their work.

We see you, Service Attendants, and we love you for all that you do. Thank you for your hard work out in PSTA’s bus yard!

8. Facilities

If you’ve been to a PSTA bus stop, shelter, or station, chances are you’ve seen the result of our Facilities team’s hard work and dedication. The purpose of this team is to maintain the repair and cleanliness of PSTA property and assets, both at headquarters and around the county. Some of the many duties under the Facilities team’s purview include janitorial duties of grounds and PSTA properties, amenity installations, landscaping and grounds maintenance, and repair work at bus stops and PSTA facilities.

Facilities is also instrumental in the agency’s hurricane preparedness, particularly in securing the agency’s complex electrical systems, and in removing potential debris at headquarters and out in the community, such as trash cans, benches, and bus shelter parts. The team works around the clock to prepare for the storm, monitor the situation on-site during the storm, and manage clean-up and repair after the storm has passed.

The work our Facilities team does is often unseen, but essential to keeping PSTA’s property safe and clean. And for that tireless work, we love them! Thank you, Facilities team, for everything you do!

9. Inventory Control

In order to perform bus maintenance in-house, PSTA requires an impressive roster of parts and materials. And that’s where Inventory Control comes in! This department is responsible for providing Technicians and Maintenance staff with the requested parts and materials, keeping a careful inventory of all items, and receiving in new orders. At any given time, PSTA will have countless bus parts in its inventory, so keeping them tracked and in the database is no small task.

In addition, Inventory Controllers also receive and process defective parts, returnable cores, and parts ready to be scrapped to ensure sensitive materials are disposed of properly. This team plays a vital role in ensuring Technicians have all the parts they need for critical repairs, as well as managing most deliveries for the entire agency.

We love Inventory Controllers for their admirable attention to detail and the essential support they provide for Maintenance staff. Thank you for everything you do!

Mobility

Last but certainly not least, there’s the Mobility branch of our Operators department. Our Mobility team oversees the operation of our paratransit service for people with disabilities, as well as partnerships with TNCs like Uber and Lyft, and other transportation companies like TransDev, United Taxi, Enterprise, and more.

10. Eligibility

Under the Americans with Disabilities Act (ADA) of 1990, all public transit agencies are required to provide paratransit service for people who cannot ride the bus or trolley due to a disability. This is called “paratransit,” and PSTA Access provides both reserved and on-demand options for riders who cannot ride our ADA-accessible buses.

That’s where our Eligibility team comes in. Mobility & Orientation Specialists within the Eligibility team work with riders applying for PSTA Access to help them determine the best transit options depending on their unique needs. Not only do Mobility & Orientation Specialists assist riders with disabilities, but they also support the Transit Disadvantaged program, which aims to help riders 200% below the poverty line access affordable, reliable public transit.

This team supports some of our communities’ most vulnerable riders, and we love them for the compassionate care they provide. Thank you for helping ensure every rider has the options they need!

11. ADA Compliance

PSTA takes ADA compliance very seriously, not just because it’s the law, but because we provide transit for everyone, no matter their needs. For this reason, PSTA has a designated ADA Compliance Officer, who serves to advise the entire agency on ADA policies and overall accessibility. This is especially important for our paratransit services, where riders with disabilities depend on PSTA to consider their mobility, sight, hearing, and cognitive needs.

PSTA’s ADA Compliance Officer is a vigilant champion for accessibility and ensures every department in the agency not only complies with ADA policy but also identifies potential accessibility issues in new programs and services before launch. Under the careful guidance of our ADA Compliance Officer, the entire Mobility department keeps accessibility at the forefront of all they do.

For these tireless efforts, we love our ADA Compliance Officer. Thank you for being a powerful voice for those with disabilities!

12. Reservation Agents

When a PSTA Access customer calls to book their reserved Access ride or their Mobility-on-Demand ride, they will likely speak to a Reservation Agent. Unlike Customer Service Representatives, Reservation Agents are specially trained to book reserved Access rides with our partners at TransDev or dispatch on-demand rides with our partners at Uber, Lyft, United Taxi, or Wheelchair Transport.

Reservation Agents are also responsible for answering questions about our Mobility programs, as well as providing support for program eligibility for paratransit, Transportation Disadvantaged, and other non-fixed route transit programs. Without this team, vulnerable riders who depend on PSTA to get to work, school, doctor appointments, and more would be unable to easily book their trips.

We love our Reservation Agents and are so thankful to them for helping our riders!

13. Mobility Services Coordinators

Behind the scenes of the customer-facing work of Eligibility and Reservation Agents, there are the Mobility Services Coordinators who ensure the operational performance of PSTA Access, Transportation Disadvantaged, and all other Mobility programs. This team ensures responsiveness to customer inquiries, processes billing, and monitors on-demand trip fulfillment.

In order to continue improving our Mobility programs, PSTA needs this team of experts to monitor and analyze the performance of these programs to prevent lateness, contain costs, and ensure PSTA executes its responsibilities as the region’s Communication Transportation Coordinator for the Transportation Disadvantaged program.

We love our Mobility Services Coordinators for their hard work supporting and monitoring Mobility Programs. Thank you for all that you do!

14. And Even More!

These fourteen groups still don’t encompass the scope of our Operations department! Among these larger teams are the individuals who do critical work to support and inform the Chief Operating Officer and the rest of the agency—Directors, Deputy Directors, Superintendents, Supervisors, Assistant Supervisors, Managers, Administrators, Analysts, and Administrative Assistants. So to all of those individuals, we love you, too! We see you, and we are so grateful for what you bring to the table to help the mission of PSTA.

Happy Valentine’s Day!

As Bob retires after an impressive tenure, we celebrate the role he’s played in PSTA’s public engagement and communication over the past two decades.

If you’ve been on a PSTA bus or attended an event we’ve tabled at in the past 21 years, chances are you’ve seen the friendly face and heard the resonant radio-ready voice of Bob Lasher. Over the years, he has become a trusted and familiar presence for our riders, and after two decades of dedicated service, he is entering his well-deserved retirement.

Thus, for this entry of our Behind the Wheel series, we will highlight Bob’s tireless work in transit and give him the send-off he deserves!

Bob Lasher’s Career

A man of many talents, Bob had quite a diverse career before joining PSTA on March 31st, 2005. Back in the 80s, he began in television, most notably with WTOG Channel 44, where he served as a writer, a producer for evening broadcasts, and filled in as a weather anchor as needed. Upon leaving the Tampa Bay Area, Bob continued his TV work as a news anchor, reporter, writer, and producer at various stations in Georgia and California, and eventually landed in Secaucus, New Jersey.

While living in New Jersey, Bob expanded his skill set and worked as a copywriter, computer network administrator, salesman, and public speaker. With such a wide variety of experiences, many in the realm of communication and marketing, it only made sense for Bob to secure his position as Community Relations Manager at PSTA after returning to the Tampa Bay Area. His robust background perfectly positioned him to take on a public-facing role advocating for a cause he truly believed in—the importance of public transit.

He hit the ground running, quickly building relationships with not only local community leaders but also riders. Throughout his tenure at PSTA, he spoke at Rotary clubs, Kiwanis clubs, HOAs, and many other civic organizations. His warm, engaging voice and friendly, informative demeanor established a sense of trust with the community. People began to associate Bob with PSTA itself. His charisma and genuine passion for public service truly embodied the sentiment all PSTA staff share: the desire to serve the community and support those who depend on our services.

Having worked in radio while in college, he put that soothing on-air voice to work by recording on-board bus announcements and informational messages for riders who called our InfoLine. Soon, he wasn’t just the face of PSTA for those who attended his presentations—he became the voice of PSTA, heard by every single person who boarded a bus.

With each new service or initiative PSTA embarked upon, Bob Lasher was at the forefront of communicating and advocating for it. As a Public Information Officer (PIO), he coordinated with local media and wrote press releases. He worked part-time for FEMA, teaching PIO courses, particularly those related to disaster response, and assisted with training for Southeastern Guide Dogs. He also became PSTA’s fact-checker and researcher, carefully documenting the truth of PSTA’s history and track record. Bob’s loyalty to PSTA’s mission and his passion for telling the agency’s story made him a staunch defender of the facts when faced with misinformation. A prime example of this is his well-known “Busting the Empty Bus Myth” video.

As PSTA expanded its media relations, Bob shifted his focus solely to community outreach, a role in which he excelled. He truly listened to rider feedback, a pursuit that led him to the formation of the Transit Riders Advisory Committee (TRAC).

The Committee comprises members of the public who represent the diversity and geographic distribution of Pinellas County residents, all of whom are daily or weekly PSTA riders. TRAC provides a valuable rider perspective for PSTA staff and serves as a focus group for presenting upcoming projects and services. Over the years, Bob has guided TRAC member discussions and simplified complex transit topics into digestible, accessible information. It was under Bob’s attentive leadership that TRAC flourished into an essential advisory group for the agency.

Through the ups and downs of the past two decades, Bob has remained tireless and dedicated to his work, lifting spirits with his quick wit and bold sense of humor. Even after his retirement date was set, he dutifully attended community events and engaged with riders with the same exuberance and care he brought to PSTA in 2005. His retirement celebrations were full of tight hugs, fond memories, and warm wishes. It goes without saying that, while he will be sorely missed in the halls of PSTA, those he worked with are excited for him as he enters retirement to focus on family, hobbies, and travel.

But don’t take my words for it—let’s hear it directly from his co-workers and friends!

From Bob’s Co-Workers

Here are some of the folks who worked with Bob on the daily and saw his dedication and passion firsthand.

Brad Miller, Chief Executive Officer

When I came to PSTA in 2011, the first time I heard Bob’s voice was on the bus. I knew right away that he was undoubtedly the voice of PSTA. One of my first objectives as CEO was to get out into the community and attend local meetings—everyone I spoke to knew Bob! From Tarpon, all the way down to Gulfport, long-time Pinellas people knew Bob Lasher as the face of PSTA, and as the voice of PSTA.

Over the many years of working with him, his loyalty to PSTA and work ethic have been outstanding. He has always been our biggest defender and an excellent representative for us in the community. His passion for his work has never waned. He has also served as an excellent leader for TRAC, a group that has played a critical role in the development and improvement of PSTA’s services.

Even after two decades of doing this, I still walk up to Bob at community events and am amazed by his excitement. I remember talking to him at the PSTA table at Localtopia last year, and he looked over the moon with the response he’d received from people who’d come up to the table to tell him how much they loved PSTA, the SunRunner, and all the programs we offer. On the cusp of retirement, he still cared so much about his work. There has not been another person like Bob for PSTA. He is truly one of a kind.

I wish him the very best as he enjoys retirement. He has more than earned a chance to relax and enjoy the fruits of his labor. 

James Bradford, Chief Operating Officer

I first arrived at PSTA in early 2013, a new executive from out of state. With that fresh perspective, you quickly notice the influential figures within an organization, and Bob Lasher rose to the top almost immediately. He has such a steady presence and a deep institutional knowledge. The way he carries himself and that wealth of wisdom he has… you can’t help but trust his perspective. I often thought of Bob as PSTA’s “oracle,” a grounding force who understands how history should inform and guide our progress.

Another thing that stands out to me about Bob is his rich baritone voice. I always thought I had a pretty good voice until I heard Bob and realized his was better. It’s obvious why he is the voice of PSTA, announcing bus stops and other messages. There is instant recognition for our riders. Recognition and trust. 

Bob isn’t just a voice, though—he is the perfect external representative for PSTA. He has an exceptional talent for explaining who we are and how transit works in plain language that riders, stakeholders, and partners could actually understand. He never talked over people or relied on industry jargon. He translated complex operations and policy into something accessible, which built trust and credibility across the county.

Early on, I was doing a lot of media for the first time, including on-camera interviews with an aggressive investigative reporter. Bob and I co-led at least two or three of those interviews, and Bob’s background in news media really showed. He understood reporters’ tactics, framing, and where questions were likely to go. Before each interview, he would calmly walk me through what to expect so I could focus on delivering a professional, composed response rather than getting rattled.

Because Bob and I worked in different buildings, I probably didn’t say this to him as often as I should have, but I’ve always had a deep appreciation for him and his integrity. But better late than never! Bob’s impact on me personally, and on PSTA as a whole, is something I’ll always be grateful for as he enters retirement.

Debbie Leous, Chief Financial Officer

When I think of Bob, I consider him to be the voice of PSTA. Soothing and comforting. Bob has such a great reputation around the community, and when I talk to others, they instantly equate Bob with PSTA.  He has been great to work with, and I will miss working with him greatly. There will be no other like him…

Cassandra Borchers, Former Chief Development Officer

Bob has an amazing heart and spirit. He truly cares about PSTA, his co-workers, and the riders. I could always count on Bob to be the first person to volunteer for a public engagement shift. Day, nights, or weekends, Bob was on-duty! He was a trustworthy spokesperson for the agency, an admired ambassador to community partners, and the soothing “voice of PSTA.”

Amanda Baird, Director of Communications and Marketing

Bob Lasher was a fixture at PSTA for 21 years, and his influence is indelible. His loyalty was always to the agency’s mission, above all else, and he worked consistently to advance that mission. Whether speaking to riders at community events, TRAC meetings, or as the “voice” of onboard announcements, in his tenure, he always made sure that our riders heard the latest on all things PSTA—and that their voices were heard when our planning team designed our routes and services.

Shahadah Hameed-Thomas, Superintendent of Customer Service

I’ve had the pleasure of working with Bob for many years, and he has always been such a welcoming and truly kind presence at PSTA. From the very beginning, he made me feel comfortable, and over time, we built a great working relationship that always felt easy and sincere. Bob consistently asked about my husband, and it was never just small talk. He genuinely cared, always spoke highly of him, and never missed an opportunity to check in. That kind of thoughtfulness really says a lot about who Bob is.

Professionally, Bob is truly one of a kind. He is the voice of PSTA, from the InfoLine recordings to onboard messaging, and his calm, steady delivery has always stood out. Every holiday or schedule change, I could count on Bob to jump right in and flawlessly update our Customer Service recordings. He always knew exactly what was needed and delivered it perfectly every time.

I also had the opportunity to work alongside Bob on outreach and marketing efforts, and he was always a pleasure to collaborate with. He is approachable, relatable, and thoughtful. Bob is someone I don’t just consider a colleague, but a friend, and he will be deeply missed.

His professionalism, talent, and genuine care for both his work and the people around him have left a lasting impression. There is truly no replacing him, or that iconic voice, and I wish him nothing but happiness and fulfillment in his well-earned retirement.

Best wishes to Bob always! ❤

Stephanie Weaver, Communications & Public Relations Manager

Bob has been a steady voice in the communications and marketing department since my arrival at PSTA in 2019 and way before that. He always kept things light-hearted and always kept the riders’ best interests at the forefront of every conversation we had about our services. We will miss his wisdom and his kindness, and I know that there will be a big Bob-sized hole at the agency. But we wish him the best in retirement and hope he enjoys living his best life away from a desk!

Jacob Labutka, Planning Manager

To say the least, Bob is a PSTA Institution. He left his mark on transit in Pinellas County by helping thousands of riders navigate service changes over two decades, especially during the massive change that was the Connected Community Bus Network. Bob also built relationships with organizations across the county that were instrumental in launching new services and gaining support for successful grant applications. You could always rely on Bob to provide a warm and calm presence in meetings and conversations. Bob Lasher—the man, the historian, the Hawaiian shirt collector—will be missed and remembered at PSTA for years to come.

Raj Singh, Assistant Manager of Schedules

Bob has served as Public Outreach Manager and, for decades, has been one of the most recognizable and trusted connections between PSTA and the community.

I’ve had the privilege of working alongside Bob for the entire 21 years I’ve been at PSTA, in many different capacities—from TRAC meetings to public engagement events and major systemwide initiatives. Through it all, Bob was consistently focused on one thing: making sure the public was informed, respected, and truly heard. He had an exceptional ability to take complex transit plans and turn them into clear, accessible information that people could understand and trust.

Bob built strong, lasting relationships with local governments, community organizations, and advocacy groups. Those relationships mattered. People knew Bob, trusted him, and understood that when he spoke, he did so with honesty and integrity on behalf of PSTA. He also served as PSTA’s representative at the Emergency Operations Center during hurricane events, providing steady leadership and coordination during critical moments.

For many years, Bob was quite literally the voice of PSTA. From onboard stop announcements to public service messages and phone system recordings, his voice became familiar to thousands of riders across our system. It’s something many people may not realize, but it’s a lasting imprint of his work and dedication.

Bob is a genuinely caring person, and his commitment to public service has always met the highest standards. I will truly miss working with him, but I am grateful for the years we worked together and the example he set for all of us.

Bob, I wish you a very happy and well-deserved retirement. Thank you for everything you’ve given to PSTA and to the communities we serve. It was truly an honor working with you, Bob.

Gabrielle Donaldson, Coordinator of Special Projects

I really enjoyed my time working with Bob. He makes an awesome eggplant parmesan, and he has a great sense of humor. Every year on Bob’s birthday, we would pull out this funny card that we attached his face to, and everyone would just die laughing, including Bob. We had a lot of fun working together—I miss those days!

Juan Luvian, Public Engagement Planner

There will never be another person like Bob at PSTA. He is such a hard worker. His work ethic and passion will always stay with me, especially during Greenlight. He would work from 5am until 10pm, then wake up the next day and do it all again. For a year or two, he dedicated his life to the referendum and really wanted to see public transit improve in Pinellas County. Although it didn’t pass, his hard work was never forgotten, and the relationships he strengthened for us live on today.

He’s so knowledgeable about politics and what’s going on in the community, whether local, state, or federal. He knows what’s happening and how it will affect us, which has always been a valuable tool for PSTA.

Thank you, Bob, for so many fun years of doing public outreach. It will be weird not seeing your signature 1990’s Miata convertible in the parking lot or enjoying your delicious popcorn. You’ve made a lasting impact on PSTA, and we are grateful for your time and dedication. Good luck in your retirement!

Amanda Boisen, Communications Specialist (and Writer of this Blog)

It is with great care that I write this, because Bob Lasher is a copywriter and someone I really look up to. During my three and a half years at PSTA, Bob has been a fount of knowledge. From PSTA history to local, state, and federal politics, he has always been an invaluable resource for my research projects and my intense desire to learn everything I can get my grimy hands on.

Last summer, when I took on the tall task of compiling a full history of public transit in Pinellas County, he was my personal PSTA encyclopedia as I sifted through old photos and documents from our archives. Bob was long considered the designated PSTA historian, so I tried to absorb as much of his wisdom as I could. In many ways, it feels as though he’s passed the torch to me now, and I carry it with a great respect for all the incredible work he’s done over the past two decades.

On a personal level, Bob is a great friend, has a wicked sense of humor, and, perhaps most notably, is a fellow avid Star Trek fan. We’ve had so many insightful conversations about everything from politics and current events to music and movies. The man has great taste and has recommended so many great pieces of media for me to dive into. I’ve always really valued his perspective on things, and he’s put my mind at ease many times over the past few years when the stress of work and life became overwhelming. He has always been an enthusiastic cheerleader for the writing I’ve done for PSTA, including the work I did on PSTA’s new jingle and music video. That level of support means the world to me.

Bob, thank you for all the wisdom you imparted to me. Although you won’t be just a few steps away from my desk anymore, I know you’ll be one message away. After all, who else will send me the best Star Trek memes? I wish you the very best as you settle into retirement!

In this second installment, we cover the creation, training, branding, outreach, and event planning for new services!

Earlier this year, we talked all about the first steps PSTA takes when launching a new service in Deep Drive: How We Launch New Services (Part 1). We covered everything from where ideas come from to ironing out the details to finding the funding to execute them. Now, we’ll dive into the ways we schedule the service, train our staff, reach out to the public, brand the service, and plan the launch event!

Building the Schedule

With funding secured and a stamp of approval from PSTA’s Board of Directors, it’s time to actually schedule the service. That’s where PSTA’s Scheduling team steps in. Working in concert with the Planning team, PSTA’s Schedulers use a number of transit programs to help them create the route, build the individual trips, determine the number of vehicles required, and plan how the vehicles will block together.

First, the team plans the service in a program called Remix, a map-based software saturated with vital demographic and geographic data to create a better understanding of who the service will benefit. This visual, intuitive tool is essential for ironing out the fine details Scheduling needs to generate the robust timetables and spans of service you see in schedules today.

Another important program Scheduling uses, Hastus, allows the team to build those aforementioned timetables and vehicle schedules, as well as assisting with budgeting, contracting hours, and the miles anticipated. However, even with the assistance of these two programs, this work is extremely time-intensive.

“I can easily work 60-hour weeks trying to get everything done,” PSTA’s Manager of Scheduling Christine said. “But it doesn’t feel like work. This is what we love to do.”

Once the roster is ready for export, it’s input into PSTA’s Computer-Aided Dispatch (CAD) and Automatic Vehicle Location (AVL) system, Clever, as well as the agency’s other legacy systems. When this process is finally complete, the information is passed off to the Marketing, Outreach, and Safety, Security, & Training teams to begin their work.

Training Begins

Safety, Security, & Training (SS&T) play a very important role when it comes to new services—ensuring what’s on paper is feasible on the street. No one knows Pinellas County streets like our SS&T team. With turn-by-turn routes in hand, the SS&T team hits the road to make sure vehicles can safely make their turns without impeding traffic or endangering the safety of other cars and pedestrians. With any needed tweaks made and the blessings of SS&T, the next step is to train the operators.

The team will teach bus operators how the new service will work, where it will operate, and provide turn-by-turn directions to follow. Operators who are unfamiliar with the routing are encouraged to drive the route in their personal cars to get accustomed to the turns, landmarks, and things to look out for.

When launch day finally arrives, it’s all hands on deck for SS&T, as well as for the Transportation Supervisors. Many of these folks will be patrolling out in the field to help with any issues. Should any wrong turns occur, there is plenty of support to help operators get quickly back on track. Hey, who hasn’t made the occasional wrong turn?

Even after the launch of the service, feedback and improvements remain ongoing.

“My most sacred task is to take stories and anecdotes from the operators and turn them into change. Things like, ‘Hey, this turn is too tight.’ Not everyone has the same experience, so it’s important we hear from everyone,” Safety, Security & Training Supervisor Eddie Kester said.

Branding

So, the service now exists in PSTA’s internal systems, and staff have been trained on how it will operate. But how will anyone use the service if they don’t even know its name? That’s where the Marketing department comes in.

Once a new service is greenlit, Marketing will begin working on concepts, moodboards, color swatches, and lists of brand names, even before Scheduling completes their work! Over the course of months or weeks, the Marketing department will whittle their big ideas down into a cohesive, exciting brand treatment. Sometimes, Marketing will also employ the talents of artists outside of the agency, like in the case of SunRunner.

During the brand development of SunRunner, PSTA collaborated with local artist Chad Mize to create a bright, eye-catching design to make the new Bus Rapid Transit service stand out. Chad chose to pay homage to St. Petersburg’s iconic Mr. Sun mascot, created by photographer and artist Jack Swenningsen for Griffin Advertising in the 1940s. He had already created an incredible mural updating Mr. Sun in the alley behind 645 Central Avenue North in 2014, so he brought that design over to the SunRunner—it only made sense considering the name!

From there, PSTA’s Marketing department ran with the concept and developed a robust set of color swatches, assets, logos, bus wraps, and print and digital materials to introduce SunRunner to the public. Since the launch of the bus service, SunRunner’s branding has won national awards and earned the envy of transit nerds and riders across the country.

Outreach

As Marketing begins advertising the new service and SS&T ensures operators are trained, the Outreach team begins their plan to educate the public about the benefits of the service and how to use it. They start by learning how the service will work, if it will affect or connect with other routes, and what areas and demographics it will serve.

With this information, Outreach can develop a strategic plan of locations and communities to reach out to. Such efforts might include tabling at events or terminals, riding specific routes to speak with riders, or providing presentations to civic organizations, including Rotary clubs, Kiwanis clubs, HOAs, local chambers of commerce, and public information officers at various municipalities.

From there, the team works backward from the launch date to determine the phases of outreach necessary. At minimum, they will begin two weeks before launch and focus heavily on the week of the launch. For larger changes, they might start a month in advance. In the case of PSTA’s recent system redesign, the Connected Community Bus Network, outreach began two years beforehand. As the new network details were finalized this past year, outreach began in earnest in the spring, and then intensified 6 weeks leading up to launch day, including a week after to ensure people had the information they needed.

Outreach is a vital part of PSTA’s efforts to inform the public, as not all riders have access to social media or ride often enough to see print signage. The team is specially trained to communicate with folks of all walks of life and is armed with resources to help riders learn about other PSTA services and programs.

Media and Event Planning

Finally, the service is ready to be officially launched! And PSTA is known for putting out new services with an exciting launch event. These launch events are a chance for PSTA staff, community supporters, and stakeholders to celebrate the culmination of years of planning and hundreds of hours of work, and drum up excitement for folks to try out the new service.

Leading up to the launch, the Communications wing of the Marketing department will develop a media and event strategy. A location is chosen and coordinated with the Facilities team to ensure any materials are brought onsite and set up, such as tents, tables, chairs, easels, and a lectern for leaders or officials speaking at the event. Next, members of the Marketing and Facilities teams will conduct an on-site walk-through and map out where items will be placed. If any buses are needed for the event, Marketing will coordinate with the Operations team to arrange a vehicle to be present for the launch.

Launch events often include other fun elements such as confetti canons, live music, food or dessert trucks, and, most importantly, a ceremonial ribbon-cutting. It’s a great way to symbolize the start of the new service, especially when the bus itself cuts the ribbon like our SunRunner and Spark launches.

Spark Ribbon Cutting Event

Weeks before launch day, Marketing designs and orders branded promotional items to be given out at the event as keepsakes. For example, some of Spark’s launch event promo items included water bottles stylized like an electrifying energy drink, light-up frisbees featuring Spark’s lightning bug mascot “Sparky,” locally made candles and branded matchboxes, and stylish sunglasses to tame the Florida sunshine.

Some service launches will feature ridealongs for attendees, giving them an opportunity to experience the service firsthand—both SunRunner and Spark launches have featured these ridealongs.

Two days before the event, media advisories are sent out to traditional media outlets. Inviting media to these events is an important component of the agency’s overall marketing and outreach efforts, as it broadcasts the service’s features to millions of viewers across the county. Even in our digital world, many still rely on traditional media to get their news!

News media and social media efforts continue long after launch to advertise the new service and keep the momentum rolling along. And you can count on PSTA to always celebrate milestones like the one-millionth rider and each anniversary since launch!

Always Something New

The process detailed here and in part one is the result of four decades of experience launching new services in Pinellas County and learning from other transit agencies across the nation. Each new transit project is the result of the blood, sweat, and tears of countless hard-working transit professionals and supporters who are committed to providing new transportation options to their community.

And more services are coming down the pipeline! PSTA is currently hard at work relaunching the ferry service between St. Petersburg and Tampa. The agency is also looking at a potential transit option along the Alternate 19 corridor. And not to mention the new Clearwater Station, soon to begin construction! As you can see, PSTA is always looking ahead to launch new services and keep the wheels of public transit in the Tampa Bay Area rolling.

We’ll catch you at the next launch event for a new PSTA service!

Spark is finally here—check out these incredible businesses PSTA has partnered with and receive special deals with the Spark Lightning Card!

What is the Spark Lightning Card?

The Spark Lightning Card is a physical card distributed to riders on Spark’s launch day and throughout launch week. This stylishly branded card will unlock discounts or special deals at participating Spark businesses along the route and within St. Petersburg.

Hawthorne Bottle Shoppe

2927 Central Ave, St. Petersburg

Website | Instagram | Facebook

Hawthorne Bottle Shoppe is a neighborhood, social establishment, and market dedicated to the education and enjoyment of craft beer, wine, and locally sourced deli offerings.

Visit Hawthorne Bottle Shoppe with your Lightning Card and receive 15% off your purchase!

Cthulhu Tattoo & Body Piercing

2723 Central Ave, St. Petersburg

Website | Instagram | Facebook

Cthulhu Tattoo & Body Piercing’s talented artists and designers specialize in all styles of tattoos, all styles of piercing, and all without the attitude you may encounter at other studios.

Stop in at Cthulhu Tattoo & Body Piercing and show them your Lightning Card to receive 20% off your tattoo or piercing!

Bandit Coffee Co.

2662 Central Ave, St. Petersburg

Website | Instagram | Facebook

Bandit Coffee Co. is a minimalist-chic cafe serving lattes, pour-overs, and other drinks brewed from single-origin roasts.

Place an online order with Bandit and use code “RIDESPARK” to get 10% off at checkout for first-time online ordering customers. (Not available for in-café orders. Offer valid until 1/26/2026.)

Storage Club

4351 34th St S, St. Petersburg

Website | Facebook

Storage Club provides a wide range of storage unit sizes, including climate-controlled options, to protect your belongings from Florida’s heat and humidity, with advanced security features and convenient online rental and management tools.

When you join Storage Club, show your Lightning Card to get 75% off 2 months of storage!

Pour and Decor

2210 Central Ave, St. Petersburg

Website | Instagram | Facebook

Whether you’re craving a perfect cup of Mazzaro’s Italian coffee or seeking inspiration for your home, Pour and Decor’s doors are open, and their team is ready to make your visit a memorable one.

Visit Pour and Decor with your Lightning Card and receive 15% off the whole shop!

Sur Club Apartments

3301 32nd Ave S, St. Petersburg

Website | Instagram | Facebook

Discover a life of ease and elegance at Sur Club Apartments, where every day feels like a vacation. Inspired by the golden age of luxury travel, Sur Club features high-end finishes, glamorous amenities, and a five-level parking garage conveniently adjacent to I-275.

Move in at Sur Club Apartments with your Lightning Card and get your application fee waived!

Tombolo Books

2153 1st Ave S, St. Petersburg

Website | Instagram | Facebook

Tombolo Books is an independent bookstore dedicated to promoting the value and pleasure of reading throughout St. Petersburg by offering thoughtful inventory curation, extensive literary knowledge, and excellent customer service.

Swing by Tombolo Books, flash your Lightning Card, and get 10% off your purchase!

Beef ‘O’ Brady’s

4775 34th St S, St. Petersburg

Website | Facebook

Beef ‘O’ Brady’s South St. Pete is the best place to eat and watch sports, with big screen TVs, bold flavors, and something for everyone.

Dine at Beef ‘O’ Brady’s with your Lightning Card and get $5 off when you spend $20!

Green Bench Brewing Co.

1133 Baum Ave N, St. Petersburg

Website | Instagram | Facebook

Whether it is to engage or unplug, be it business or pleasure, Green Bench Brewing Co. is for you. They invite you to visit and enjoy all that our brewery and community have to offer, intentionally brewed for neighbors like you.

Hang out at Green Bench Brewing Co. for a drink, bring your Lightning Card, and enjoy 10% off your tab!

Harbour Thread

40 22nd St S, St. Petersburg

Website | Instagram | Facebook

Harbour Thread is here to help you find the perfect apparel for your individual style. Not only will they help you find the best fit to wear with confidence, but they’re knowledgeable about the brands they carry, and they’re always excited to share what they know.

Go shopping at Harbour Thread with your Lightning Card and get 20% off one item at checkout (in-person shopping only)!

IHOP

4199 34th St S, St. Petersburg

Website

Long-standing chain serving a wide variety of pancakes and other American breakfast & diner fare.

Get some grub at IHOP and, when you flash your Lightning Card, you’ll get $5 off a $20 purchase!

Berlins Doener

4195 34th St S, St. Petersburg

Website | Instagram | Facebook

Berlins Doener is bringing Germany’s Number one street food, The Döner, to Florida. What is The Döner? In 1972, a Turkish immigrant living in Berlin, Germany, began to sell The Döner. The Germans added their own twist to it, and as a resul,t today in Germany, an estimated 720 million are sold each year.

Chow down on some Dönes with your Lightning Card and enjoy 5% off your entire order!

Bright Ice Scoop Shop

3701 5th Ave N, St. Petersburg

Website | Instagram | Facebook

Bright Ice Scoop Shop’s super-premium ice cream is like a little bit of sunshine in every bite. They strive for bold, intense flavor profiles using natural ingredients, sourced locally whenever possible.

Swing by for a sweet treat at Bright Ice Scoop Shop, show your Lightning Card, and enjoy 15% off ice cream scoops!

Gateway Subs

3112 3rd Ave N Unit B, St. Petersburg

Website | Instagram | Facebook

They keep it simple: Good food. Great people. Excellent service. Serving up coffee, hoagies, & more!

Grab your next meal at Gateway Subs with your Lightning Card and get 10% off your meal!

In October, PSTA will embark on the largest redesign in the agency’s history, with the goal of improving overall services that optimize ridership and coverage. It’s been a long road to get here, and now we’re just about a month away!

Back in February 2025, we talked about the basics of why PSTA created the Connected Community Bus Network (CCBN) and how we collected community feedback at every stage of the process. This time, we want to spell out all of the improvements we’re making and explain how some of our new services will work.

We know change can be hard. But PSTA’s staff have worked tirelessly to create a system we believe will better serve the community, and we’re ready to guide you through these changes to ensure you understand exactly how our new bus system will benefit you!

High-Level Changes

The biggest changes coming to PSTA’s bus network include higher frequency on popular routes, easier transfers, route variants, and new on-demand zones, as well as the launch of our new premium bus service along 34th St S, called Spark.

Let’s talk about the details!

No-Transfer, One-Seat Rides

PSTA will be introducing timed transfers in downtown St. Pete, Park Street Terminal, and Largo Transit Center to speed up route locations. The following routes will reap the benefits of these timed transfers:

• Route 4: PSTA complex to Skyway Marina
• Route 9: South St Pete to Gateway Mall
• Route 38: Madeira Beach to Downtown St. Pete (partially serving existing Route 68)
• Route 65: Indian Shores to Seminole City Center
• Route 78: Park Street to Northwest Transfer Center (Tampa)

Variant Routes

Variant routes aren’t anything new to PSTA’s bus system. In fact, we currently have routes with variants. For example, Route 4 either stays on 4th Street or heads to Coquina Key—the bus simply conveys this by listing the destination on its headsign above the windshield. CCBN will now make variant routes more apparent by designating them with an A or B after the route number.

This change will not only make route destinations clearer to riders, but also follow transit industry standards that many other agencies use.

The following routes will now have A and B variants:

• Route 4
• Route 9
• Route 18
• Route 52
• Route 59
• Route 74
• Route 78

Frequency Changes

By adjusting the frequency of popular, high-ridership routes, many riders will see more consistent schedules and weekend improvements with 7-day-a-week service on most routes.

The following routes will undergo changes to their frequencies:

• Five routes now running with 20 minutes or less frequency: SunRunner, Spark, 4, 52, & 60
• Route 4 & 9: Sunday frequency improvement from 60 to 30 minutes on Sunday
• Route 52 (from Park Street to Largo Transit Center): Weekday frequency increase from 30 to 15 minutes
• Route 59: Weekday frequency decrease from 15 to 30 minutes
• Route 74: Weekday frequency decrease from 20 to 30 minutes
• Suncoast Beach Trolley & Jolley Trolley: Staggered schedules for 15-minute frequency on Clearwater Beach, 7 days a week
• Route 18 & 34 & 52: 30-minute frequency all day

Route Replacements

A number of today’s routes will now be served by routes of different names. These replacements will streamline many inefficient route paths that are simply past their prime. In order to better visualize these replacements, click here to view our new system map to see what areas these route replacements will serve.  

The following routes will be replaced:

• Route 7: Replaced with Routes 9B & 29
• Route 14: Replaced with Routes 9A, 24, & 49
• Route 15: Replaced with Routes 9A & 66
• Route 23: Replaced with Routes 24 and 66
• Route 32: Replaced with Route 16 in Downtown St Pete
• Route 34: Replaced by the new Spark service
• Route 52LX: Replaced with local service on Routes 49 & 52
• Route 66L: Replaced with Route 91
• Route 68: Replaced with Routes 18, 38, & SCBT
• Route 75: Replaced with Routes 54 & 74B
• Route 76: Replaced with Route 70
• Route 79: Replaced with Routes 49, 66, & SunRunner or CAT
• Route 67 & 812: Replaced with Route 78

Stop Changes

PSTA has a significant number of bus stops—far more than most agencies of our size. A number of our stops experience low ridership and require the expenditure of resources from our Facilities team. Therefore, CCBN provided an opportunity to remove and add bus stops to fully optimize our existing roster of stops.

Click here to view our full list of bus stop additions and removals. Simply click on the route in the table of contents to navigate to the list of stops utilized by that route.

Our New System Map

Now let’s dive into our brand new system map. With so many changes, it was time to overhaul our existing system map and introduce some new symbols and colors to represent all the changes we’re making.

Let’s go through the details found in the map’s legend.

Route Types

Bus routes fall into one of six categories with distinct service types: Premium (20 mins or less), Frequent (29 mins or less), Local (30–59 mins), Community (60+ mins), Limited, and Trolley. 

Each of these types is notated by a shape and color—for example, Frequent routes are pink with a circle around the route number on the map. These colors and shapes denote the frequency, thus making it easier to very quickly understand which routes are most frequent compared to others.

Other services, such as Ferries, Direct Connect locations, and On-Demand Zones (don’t worry, we’ll explain those in a bit), also have their own symbols on the system map.

Variant routes are indicated on the map, with A variants shown as long dashed lines and B variants shown as short dashed lines.

Check out all the new individual route schedules and start planning your trip by clicking here. 

New Services

As part of the new system redesign, PSTA is also launching two new services—Spark, a premium bus service running from Eckerd College to Grand Central Station, and Snapper, two On-Demand Zones in Clearwater and Safety Harbor.

Spark

Spark is a new premium, high-frequency bus service running along 34th St S between Eckerd College and Grand Central Station. The service will improve connections to the SunRunner for students, teachers, and faculty members at Eckerd College, which can take folks into the heart of Downtown St. Pete or to the sunny beaches of St. Pete Beach.

With this service stopping in Grand Central Station, riders can connect from the southernmost part of Pinellas to anywhere else in the county by transferring to other routes that layover in Grand Central Station.

Some highlights of Spark include:

• 15-minute frequency from 6am–8pm and 30-minute frequency from 5am–6am and 8pm–midnight
• Includes 18 upgraded stations with real-time bus information, shelters, and lighted totems
• Powered by a dedicated sub-fleet of all-electric buses
• Features both cash and cashless fare options for convenient front- or rear-door boarding (cash accepted at front door ONLY)

Snapper

Snapper is PSTA’s new On-Demand family, providing transportation in and out of two special zones in Clearwater and Safety Harbor.

Snapper Clearwater will serve the following area, allowing riders to request a ride anywhere between this zone and Countryside Mall and Park Street Terminal.

Snapper Safety Harbor will serve the following area, allowing riders to request a ride anywhere between this zone and Countryside Mall.

The CCBN Roadmap

CCBN, with all the changes detailed in this blog, will go live on October 26th, 2025. Until then, we will continue adding information to the Connected Community Bus Network landing page as it becomes available. Our Outreach team will be out at the transfer centers and terminals, answering questions and helping riders understand their new commute.

In the coming weeks, Transit app will provide a Network Preview that allows you to plan your trip using our new bus system. Keep an eye on our social media account for updates on when that will become available!

We know big changes can bring uncertainty, but we are committed to helping each and every rider feel confident and informed with our new bus system changes. If you have any specific questions about how CCBN will affect your current favorite routes, email ccbn@psta.net, and a member of our Planning team will be happy to assist you. You can also call our InfoLine at 727-540-1900 for more information.

Living in Florida means that even September still counts as summer. And there’s no better time to plan your beach day without the hassle of traffic or parking. We’ve gathered an exhaustive list of all the amazing businesses you can easily reach by riding the SunRunner, along with handy, step-by-step directions.

Many of these businesses are also still recovering from the destructive 2024 hurricane season, so make sure you give them your love and patronage!

Arts & Entertainment

The exterior of The Beach Theater.

St. Pete Beach Access

4700 Gulf Blvd, St. Pete Beach

The best spot to visit St. Pete Beach, directly served by the SunRunner!

How to Get There

Take the SunRunner to the beach and get off at the Beach Access SunRunner station. Just take a short walk through the parking lot and you’re at the beach!

Dolphin Landings Charter Boat Center

4737 Gulf Blvd, St. Pete Beach

Since 1972, Dolphin Landings has grown to become the top Charter Boat Center in the Tampa Bay Area. What makes us so popular? In a nutshell, our people are the best in the business. It all starts with Captain Dan Peretz, a man who inspires commitment and balance, both on and off the water. Dolphin Landings’ crews are professionals who eagerly perpetuate this philosophy on each and every trip.

How to Get There

Take the SunRunner to the beach and get off at the Beach Access SunRunner station. Cross Gulf Blvd and circle around the Publix Plaza—Dolphin Landings Charter Boat Center is behind the plaza.

Lido Park

Lido Dr, St. Pete Beach

Relax in this serene two-acre public park, featuring a picnic shelter and playground.

How to Get There

Take the SunRunner to the beach and get off at the Beach Access SunRunner station. Cross Gulf Blvd and walk south past the Drunken Clam; Lido Park will be on your left. 

Sunshine City Comedy Club

5501 Gulf Blvd, St. Pete Beach

Laid-back comedy club featuring headliner stand-up comics (some of whom are local).

How to Get There

Take the SunRunner to the beach and get off at the 55th Avenue North or South SunRunner station. If you get off at the 55th Avenue North station, Sunshine City Comedy Club is right next to the station. If you get off at the 55th Avenue South station, simply cross Gulf Blvd and find Sunshine City Comedy Club in the Taverna on the Bay shopping plaza.

Beach Escape Game

7340 Gulf Blvd, St. Pete Beach

We are the only live Escape Room located on St. Pete Beach! A mainstay of St Pete Beach entertainment since 2014, we are a family-owned business that strives to give our customers an escape room experience to remember. We have 4 exciting escape room challenges with different themes. Do you have what it takes?

How to Get There

Take the SunRunner to the beach and get off at the Boca Ciega Dr North or South SunRunner station. Walk two blocks to Gulf Blvd and take a left. Beach Escape Game will be on your right side of Gulf Blvd in Beach Plaza.

The Beach Theatre

315 Corey Ave, St. Pete Beach

The Beach Theatre is a historic landmark that was well-loved by the beach community. Since closing its doors in 2012, The Beach Theatre sat vacant and took significant damage from the elements. We are under a total renovation, including a new screen, audio/visual equipment, seats, AC, roof, and everything in between! We are so excited to welcome you to the new Beach Theatre in 2025!

How to Get There

Take the SunRunner to the beach and get off at the Boca Ciega Dr North or South SunRunner station. Circle the block to Corey Ave and find the blue and white Beach Theater right next to Natural Comfort Footwear. 

Colonel Michael J. Horan Park

7701 Boca Ciega Dr, St. Pete Beach

Enjoy the view of the Intracoastal Waterway from this beautiful waterfront park. The park is named after Colonel Michael J. Horan, who served as mayor of St. Pete Beach from 1992 to 1996. Enjoy 4.3 acres of beautiful greenery and water views, featuring a boundless playground, picnic pavilion, and eight picnic tables.

How to Get There

Take the SunRunner to the beach and get off at the Boca Ciega Dr North or South SunRunner station. Walk northeast up Pasadena Ave to find Colonel Michael J. Horan Park on your left side near the start of the Corey Causeway.

North Beach Windsurfing

419 76th Ave, St. Pete Beach

North Beach Windsurfing has been providing the St. Pete Beach, FL, area with the exhilaration of windsurfing adventures since 1999. Windsurfing classes are taught by expert instructors who specialize in teaching windsurfers of all skill levels. Additionally, our friendly, knowledgeable staff members are passionate about providing customers with everything they need for a safe and enjoyable experience on the water!

How to Get There

Take the SunRunner to the beach and get off at the Boca Ciega Dr North or South SunRunner station. Simply walk a block southwest on 75th Ave, turn right on Blind Pass Rd, turn left immediately on 76th Ave, and look for the white building and blue roof of North Beach Windsurfing on your right.

St. Pete Beach Public Library

365 73rd Ave, St. Pete Beach

We provide residents with activities & access to a variety of materials to promote lifelong learning. The collections include books as well as a broad selection of media such as CD Books, DVDs, CD Music, and online access to an extensive collection of e-books and downloadable audio books, magazines, and movies. The Library also checks out ukulele kits and free passes to local museums.

How to Get There

Take the SunRunner to the beach and get off at the Boca Ciega Dr North or South SunRunner station. Head two blocks southeast on Boca Ciega Dr, then turn right on 73rd Ave. The library will be on the right-hand side.

Fred Held South Pasadena Habitat

2500 Pasadena Avenue South, South Pasadena

From waterfront views to shady picnic spots, Fred Held Park is your neighborhood’s peaceful escape. Come stroll, play, or just take in the view.

How to Get There

Take the SunRunner to the beach and get off at the Sun Island Dr North or South SunRunner station. The habitat is right there on the water—just look for beautiful trees and serene waterfront views.

Bars & Restaurants

The outside of Taverna on the Bay.

1200 Chophouse

5007 Gulf Blvd, St. Pete Beach

Intimate steakhouse featuring premium cuts, New American dishes & seafood, plus patio seating.

How to Get There

Take the SunRunner to the beach and get off at the Beach Access SunRunner station. Cross Gulf Blvd and take a quick five-minute stroll north on Gulf Blvd. Look for 1200 Chophouse on your right.

Buona Ristorante

Dolphin Village | 4705 Gulf Blvd, St. Pete Beach

In March of 2017, Diane and Marco Angelo recognized the potential of this little gem and became its new owners. Faithful to our motto: “We prepare our homemade Italian favorites with care and pride.” We serve fresh homemade Italian dishes, tasty pizzas, great salads, appetizers, sandwiches, and desserts. The combination of high-quality food and attentive service in a clean and comfortable environment transforms many of our first-time guests into loyal customers for life.

How to Get There

Take the SunRunner to the beach and get off at the Beach Access SunRunner station. Cross Gulf Blvd and head for the plaza on your left side—you’ll find Buona Ristorante next to Jersey Mike’s.

Café Soleil

Bayside Shops | 5501 Gulf Blvd, St. Pete Beach

Café Soleil French Bakery and owner Lauren Chezaud bring an international taste to St. Pete Beach. The café offers a wide range of sandwiches, delicious salads, and some of the best pastries you will ever have.  Pair any one of these items with a cappuccino, and it will make the perfect meal.

How to Get There

Take the SunRunner to the beach and get off at the 55th Avenue North or South SunRunner station. If you get off at the 55th Avenue North station, you’re already at the Bayside Shops—just cross the parking lot and enjoy your French treats at Café Soleil. If you get off at the 55th Avenue South station, simply cross Gulf Blvd and take a short stroll northwest up Gulf Blvd to reach Bayside Shops.

Crabby Bill’s

5100 Gulf Blvd, St. Pete Beach

Welcome to Crabby Bill’s St. Pete Beach—the go-to spot for awesome seafood and chill vibes! Back in ’93, the Loder Family and their buddies, Gary and Tommy, created a place that’s all about fresh, no-frills seafood and family-friendly beachfront hangs. That’s us, a slice of paradise right in the heart of St. Pete Beach, Florida, and part of the Crabby Bill’s Family Brands.

How to Get There

Take the SunRunner to the beach and get off at the Beach Access SunRunner station. Just take a quick six-minute walk northwest up Gulf Blvd and look for the light blue Crabby Bill’s on your left side, close to the beach.

Indian Bistro

Dolphin Village | 4785 Gulf Blvd, St. Pete Beach

We serve the best Indian food at our Indian Bistro. Our chefs use only the freshest and highest-quality ingredients to create authentic and delicious dishes that transport your taste buds straight to India. Our menu has a wide range of options from classic curries to vegetarian dishes and traditional breads. We are especially proud of our curries, which are made with a unique blend of spices and herbs that will leave you wanting more.

How to Get There

Take the SunRunner to the beach and get off at the Beach Access SunRunner station. Just cross Gulf Blvd and walk to the left side of the Dolphin Village plaza to find Indian Bistro.

MadFish

5200 Gulf Blvd, St. Petersburg

Our chef-driven menu is all about bold flavors and pristine ingredients. From just-caught snapper and scallops to premium steaks grilled to perfection, every dish is crafted with care and creativity. We proudly partner with local fishmongers and farms to bring the best of Florida’s coast straight to your plate.

How to Get There

Take the SunRunner to the beach and get off at the Beach Access SunRunner station. Head northwest up Gulf Blvd for a short six-minute walk. Look for the super reflective, diner-style building on your left side.

Playa Bowls

Dolphin Village | 4615 Gulf Blvd, Unit 104, St. Pete Beach

The Playa Bowls™ concept is the vision of founders Robert Giuliani & Abby Taylor—both Jersey Shore natives & long-time surfers. They were inspired by chasing summer on surf trips to Panama, Costa Rica, Nicaragua, Puerto Rico, California & Hawaii. Almost every exotic surf town they visited offered its own unique version of an acai or pitaya bowl. They decided to recreate their favorite recipes with their own twist at home at the Jersey Shore.

How to Get There

Take the SunRunner to the beach and get off at the Beach Access SunRunner station. Just cross Gulf Blvd and walk to the right side of Dolphin Village to find Playa Bowls.

The Drunken Clam

46 46th Ave, St. Pete Beach

Come enjoy delicious drinks and food at a favorite local spot. We offer fresh steamed clams, steamed shrimp, seared sesame tuna, and steamed mussels, as well as a large variety of sauces and rubs. We are best known for our award-winning Cajun parmesan garlic wings.

How to Get There

Take the SunRunner to the beach and get off at the Beach Access SunRunner station. Cross Gulf Blvd and head southeast down Gulf Blvd, and turn left on 46th Ave. Look for the bright coral orange building with teal trim next to Yaki Mono.

Yaki-Mono Japanese Kitchen

4599 Gulf Blvd, St. Pete Beach

Experience delightful and unexpected Japanese specialties in St. Pete Beach. Yaki-mono is pleased to offer Japanese dishes with flair and distinction, prepared for your enjoyment. We are located on Gulf Boulevard just south of Dolphin Village, with ample on-site parking. Whether you try our cold or hot appetizers, our sumptuous sushi specialties, our hibachi menu, or an Udon rice noodle dish, you’re sure to find something special when you visit Yaki-mono.

How to Get There

Take the SunRunner to the beach and get off at the Beach Access SunRunner station. Cross Gulf Blvd and head southeast down Gulf Blvd, and look for Yaki-Mono on the left side.

Boulevard Burgers & Tap House

5905 Gulf Blvd, St. Pete Beach

Experience St. Pete Beach’s best burger! Outdoor or indoor dining, fresh seafood, full liquor bar, local craft brews, live music on the weekends, kids’ menu, private dining, pool table, easy parking, and more.

How to Get There

Take the SunRunner to the beach and get off at the 55th Avenue North or South SunRunner station. Head northwest up Gulf Blvd and look for Boulevard Burgers on the right side.

Skidders (SKD) Kitchen and Drinks

5799 Gulf Blvd, St. Pete Beach

Welcome to SKD, where modern culinary artistry and masterful cocktails meet. Our warm, inviting atmosphere sets the stage for memorable dining experiences, whether you’re celebrating a special occasion or simply treating yourself to an exceptional meal.

How to Get There

Take the SunRunner to the beach and get off at the 55th Avenue North or South SunRunner station. Head northwest up Gulf Blvd and look for Skidders (SKD) Kitchen and Drinks on the right side.

Snapper’s Sea Grill

5895 Gulf Blvd, St. Pete Beach

Under the direction of proprietor Daniel Casey, the casual elegance of Snapper’s offers exceptional seafood, in-house aged steaks, and delectable “in-house” made desserts in a big city bistro atmosphere on St. Pete Beach. Long-regarded as the “Gem of St. Pete Beach Restaurants,” Snapper’s features generous portions of fresh-caught seafood straight from the Gulf, exquisite desserts, and the finest, top-quality service you can find. Come savor a restaurant experience like no other at Snapper’s!

How to Get There

Take the SunRunner to the beach and get off at the 55th Avenue North or South SunRunner station. Head northwest up Gulf Blvd and look for Skidders (SKD) Kitchen and Drinks on the right side.

Taverna On The Bay

5501 Gulf Blvd, St. Pete Beach

Experience the finest in Mediterranean & Seafood dining at Taverna On The Bay, whether you visit our restaurant or enjoy our Mediterranean seafood dishes from the comfort of your home. Our authentic Mediterranean and seafood menu and expertly packaged meals are crafted with the same attention to detail as our in-restaurant offerings.

How to Get There

Take the SunRunner to the beach and get off at the 55th Avenue North or South SunRunner station. If you get off at the 55th Avenue North station, you’re already at the Bayside Shops—just cross the parking lot to reach Taverena on the Bay. If you get off at the 55th Avenue South station, simply cross Gulf Blvd and take a short stroll northwest up Gulf Blvd to reach Bayside Shops.

Chill Restaurant & Bar

357 Corey Ave, St. Pete Beach

Chill is an American fusion-style restaurant with a creative menu of delicious dishes using only fresh ingredients. Kim and Ken, owners of Chill Restaurant & Bar, make sure every guest feels like they are part of their community.

How to Get There

Take the SunRunner to the beach and get off at the Boca Ciega Dr North or South SunRunner station. Head one block southeast on Boca Ciega Dr, then turn right on Corey Ave. Chill Restaurant & Bar will be on the right-hand side—look for the red building.

La Croisette

7401 Gulf Blvd, St. Pete Beach

La Croisette was created in 1982 by Mr. and Mrs. Pedaggi, a French couple, who immediately fell in love with the beautiful town of St Pete Beach. La Croisette offers its customers French specialties, delicious croissants, and many pastries.

How to Get There

Take the SunRunner to the beach and get off at the Boca Ciega Dr North or South SunRunner station. Head one block southeast on Boca Ciega Dr, then turn right on Corey Ave and walk two blocks to find La Croisette on your right side in bright pink and blue.

Mastry’s Brewing Co

7701 Blind Pass Rd, St. Pete Beach

Avid craft beer fans, co-owners and co-founders Matthew Dahm and Danie Dahm began their own craft beer endeavor with Matthew home-brewing on weekends while Danie worked on her doctorate degree. Today, Matthew and Dr. Danie continue their passion for brewing excellent beer and contributing to the local St. Pete and St. Pete Beach community.

How to Get There

Take the SunRunner to the beach and get off at the Boca Ciega Dr North or South SunRunner station. Head southwest down 75th Ave to Blind Pass Rd, then take a right. Walk two blocks down Blind Pass Rd and look for Mastry’s Brewing on your right side.

Nori Thai Restaurant

7612 Blind Pass Rd, St. Pete Beach

Savor the flavor at Nori Thai! Enjoy an amazing variety of homemade Thai dishes, authentic Japanese specialties, and the freshest sushi on the beach. Nori Thai features spacious seating, great lunch specials, and outstanding service. Join us and you’ll be a regular, too.

How to Get There

Take the SunRunner to the beach and get off at the Boca Ciega Dr North or South SunRunner station. Head southwest down 75th Ave to Blind Pass Rd, then take a right. Walk a block down Blind Pass Rd and look for Nori Thai Restaurant on your left side.

Riptides

7618 Blind Pass Rd, St. Pete Beach

A casual bar with a friendly vibe featuring darts and pool tables served by helpful barkeeps and bartenders. Come visit and get swept away!

How to Get There

Take the SunRunner to the beach and get off at the Boca Ciega Dr North or South SunRunner station. Head southwest down 75th Ave to Blind Pass Rd, then take a right. Walk a block down Blind Pass Rd and look for Riptides on your left side, in the same plaza as Nori Thai Restaurant.

Swigwam Beach Bar

336 Corey Ave, St. Pete Beach

Come check out your new favorite bar, with friendly staff, awesome prices, and strong drinks. We have steel tip darts, foosball, a pool table, a Touch Tunes juke box, and an outside patio.

How to Get There

Take the SunRunner to the beach and get off at the Boca Ciega Dr North or South SunRunner station. Head southeast on Boca Ciega Dr, turn right on Corey Ave, and find the Swigwam Beach Bar in the Upham Building on your left side.

The Helm Seafood Parlour

7736 Blind Pass Rd, St. Pete Beach

A collaborative market, raw bar, and restaurant joining you with captain, farmer, and chef.

How to Get There

Take the SunRunner to the beach and get off at the Boca Ciega Dr North or South SunRunner station. Head southwest down 75th Ave to Blind Pass Rd, then take a right. Walk two blocks down Blind Pass Rd and look for The Helm Seafood Parlour on your left side.

Tuttorosso Restaurant & Pizzeria

7863 Blind Pass Rd, St. Pete Beach

We are a local, family-owned and operated establishment in St. Pete Beach. We offer authentic hand-tossed pizza, stromboli, and calzones made from scratch, as well as a variety of salads, unique southern baked Italian pasta dishes, delicious homemade desserts, wine, and more.

How to Get There

Take the SunRunner to the beach and get off at the Boca Ciega Dr North or South SunRunner station. Head southwest down 75th Ave to Blind Pass Rd, then take a right. Walk three blocks down Blind Pass Rd and look for Tuttorosso Restaurant & Pizzeria on your right side.

Twisted Tiki Bar & Grill

340 Corey Ave, St. Pete Beach

Looking for some great food and drink on St. Pete Beach? Get ready to experience the tropical vibe at Twisted Tiki Pub and Grille located in the heart of Corey Avenue. Our menu boasts favorites such as a Build Your Own Burger plus wings, local fish spread, a Philly cheesesteak, sliders, salads & more. Our Polynesian-inspired food specials and cocktails, along with our eclectic tiki décor, are your ticket to paradise!

How to Get There

Take the SunRunner to the beach and get off at the Boca Ciega Dr North or South SunRunner station. Head southeast on Boca Ciega Dr, turn right on Corey Ave, and find the Twisted Tiki Bar & Grill in the Upham Building on your left side.

Health & Beauty

The storefront for Beach Hair Affair.

vIVE Hydration Therapy

5050 Gulf Blvd, Suite B, St. Pete Beach

vIVe Hydration Therapy is a modern wellness spa offering hydration, medication & vitamins administered directly into the bloodstream. This allows for 100% absorption to restore energy & provide relief from dehydration for health and wellness. vIVe offers therapies time-tested and proven in hospitals and emergency rooms, making them easily accessible & more affordable by fully accredited, licensed, and experienced medical staff. Great for Hangover Relief!

How to Get There

Take the SunRunner to the beach and get off at the Beach Access SunRunner station. Head northwest on Gulf Blvd and take a quick five-minute stroll north on Gulf Blvd. Look for vIVE Hydration Therapy on your left side.

Beach Hair Affair

421 Corey Ave, St. Pete Beach

At Beach Hair Affair, we offer a wide range of services to meet all of your hair needs. From haircuts and coloring to extensions and treatments, we have you covered. We also offer bridal and special occasion styling to make sure you look your best on your big day.

How to Get There

Take the SunRunner to the beach and get off at the Boca Ciega Dr North or South SunRunner station. Head southeast on Boca Ciega Dr, turn right on Corey Ave, and walk a block to find the green banner of Beach Hair Affair on the right side.

Gym Grooming Barber Spa

415 Corey Ave, St. Pete Beach

G.Y.M Grooming BarberSpa is a unique and one-of-a-kind shop in St Pete Beach, located in the heart of Corey Avenue Shopping District, revolutionizing grooming for men. Where men can find an authentic barber experience. G.Y.M Grooming BarberSpa is like no other place you’ve ever gotten your hair cut.

How to Get There

Take the SunRunner to the beach and get off at the Boca Ciega Dr North or South SunRunner station. Head southeast on Boca Ciega Dr, turn right on Corey Ave, and walk a block to find the green banner of Gym Grooming Barber Spa on the right side.

Hawaii Nail and Spa

263 Corey Ave, St. Pete Beach

Step into paradise every time you walk through our doors. At Hawaii Nail & Spa, we bring the beauty and relaxation of the islands to your everyday routine. From soothing spa pedicures that feel like waves washing over your stress, to stunning manicures that sparkle like sunshine on the ocean, every service is crafted with care and aloha.

How to Get There

Take the SunRunner to the beach and get off at the Boca Ciega Dr North or South SunRunner station. Head southeast on Boca Ciega Dr and look for Hawaii Nail and Spa immediately on your left-hand side.

Lenny’s Surf & Cycle

7517 Blind Pass Rd, St. Pete Beach

Lenny’s Surf Shop and Beach Cyclist & Sports Center is your place to fill all your beach and sports needs!

How to Get There

Take the SunRunner to the beach and get off at the Boca Ciega Dr North or South SunRunner station. Head southwest down 75th Ave to Blind Pass Rd, then take a right. Look for Lenny’s Surf & Cycle on your right.

The Centre @ St. Pete Beach

7525 Blind Pass Rd, St. Pete Beach

Discover holistic approaches, complementary medicine, and empowering interventions for optimal health. Come in and see this unique space for yourself. Share and enjoy our living room and office vibes. Feel at home to be YOU!

How to Get There

Take the SunRunner to the beach and get off at the Boca Ciega Dr North or South SunRunner station. Head southwest down 75th Ave to Blind Pass Rd, then take a right. Look for The Centre @ St. Pete Beach on your right.

Shopping

The interior of Coastal Cottage.

Beach Mart

5297 Gulf Blvd, St. Pete Beach

Beach Mart is the best spot for swimwear and other beachwear, plus souvenirs and accessories.

How to Get There

Take the SunRunner to the beach and get off at the 55th Avenue North or South SunRunner station. Head southeast down Gulf Blvd and look for Beach Mart on your left side.

Beach Zone

5501 Gulf Blvd # 100, St. Pete Beach

Retailer of beachwear, swimwear, and casual shoes, plus gifts and souvenirs.

How to Get There

Take the SunRunner to the beach and get off at the 55th Avenue North or South SunRunner station. Look for Beach Zone on the east side of Gulf Blvd.

Freaky Tiki Surf Shack

5210 Gulf Blvd, St. Pete Beach

Designed to be unique and independent, we established our first store in sunny Clearwater Beach, Florida. Our team of talented artists develops their original ideas the old-fashioned way. Freaky Tiki’s stylish designs are always silk-screened by hand, directly to the garments by humans.

How to Get There

Take the SunRunner to the beach and get off at the 55th Avenue North or South SunRunner station. Head southeast on Gulf Blvd and find Freaky Tiki Surf Shack on your right-hand side.

Coastal Cottage

300 Corey Ave, St. Pete Beach

Light. Airy. Carefree. Simple, yet elegant. That’s the coastal lifestyle. The talented furniture artists at Coastal Cottage know just how to bring our amazing lifestyle indoors. Solid wood, easy to care for. Airloom quality furniture that will stand the test of time, and take a beating from the kids! Beautiful whites, cooling blues, fiery coral, and invigorating greens will bring the beauty and casual lifestyle of living on the coast into your home. Our inventory changes daily, so stop in often. ​

How to Get There

Take the SunRunner to the beach and get off at the Boca Ciega Dr North or South SunRunner station. Head southeast down Boca Ciega Dr and turn right on Corey Avenue. Coastal Cottage will be on the left side of the street.

Corey Avenue Sunday Market

398-300 Corey Ave, St. Pete Beach

Join us every Sunday morning, all year long, for the Corey Ave Sunday Market on St. Pete Beach. We host about 100 vendors every weekend – including fresh produce, baked goods, clothing, jewelry, art, home décor, gifts, souvenirs, and so much more. Plus food trucks and multiple vendors will be serving refreshments, breakfast, brunch, lunch, and desserts. The market hours will be from 10:00am to 2:00pm every Sunday!

How to Get There

Take the SunRunner to the beach on Sunday mornings and get off at the Boca Ciega Dr North or South SunRunner station. Head southeast down Boca Ciega Dr and turn right on Corey Avenue. You can’t miss the market!

Crowder Bros. Ace Hardware

320 75th Ave, St. Pete Beach

Crowder Bros. ACE Hardware has been family-owned and operated since 1955. Offering top-quality products from the most trusted brands in hardware, paint, camping, outdoors, sunglasses, and more.

How to Get There

Take the SunRunner to the beach and get off at the Boca Ciega Dr North or South SunRunner station. You’ll find Crowder Bros. Ace Hardware right outside of the Boca Ciega Dr South SunRunner station.

Jojo’s Boutique

371 Corey Ave, St. Pete Beach

Clothing boutique on Corey Avenue featuring trendy apparel, dresses, and accessories.

How to Get There

Take the SunRunner to the beach and get off at the Boca Ciega Dr North or South SunRunner station. Head one block southeast on Boca Ciega Dr, then turn right on Corey Ave. Jojo’s Boutique will be on the right-hand side at the very end of the block.

Natural Comfort Footwear

341 Corey Ave, St. Pete Beach

Selling quality footwear and clothing for everyday use.

How to Get There

Take the SunRunner to the beach and get off at the Boca Ciega Dr North or South SunRunner station. Head one block southeast on Boca Ciega Dr, then turn right on Corey Ave. Natural Comfort Footwear will be on the right side of the street, right past the Beach Theater.

PSTA’s Universal Pass program is helping schools and organizations in our community provide free transportation for students, employees, and neighbors!

PSTA prides itself on being an active member of the community, and nowhere is that more evident than with our Universal Pass program, also known as “UPASS.” Through the UPASS program, schools, hotels, and employers can partner with PSTA to provide free transportation to their students and employees.

With the recent additions of Orlando Health and The Hiatus Hotel, we wanted to take this opportunity to highlight the UPASS program. We’ll explore the program’s early beginnings and, most importantly, how it’s helped expand transportation options for students, teachers, employees, and tourists.

A student boards a PSTA bus and shows the operator their school ID to ride free through the UPASS program.

An Idea Becomes a Successful Reality

In the early 2010s, PSTA leaders began brainstorming ways to improve the agency’s service to the community, particularly those with a daily commute. Students and employees were already frequent riders on PSTA’s buses and trolleys. Thus, PSTA saw an opportunity to better support schools and businesses—what if the agency partnered directly with schools and employers to provide free fares to their students and employees?

The idea was simple: an organization pays PSTA a yearly fee that covers fares for their members, allowing them to ride fare-free by showing their participating ID to the bus operator. Everyone involved benefits!

By 2014, the fine details of the program had been developed, and the very first UPASS contract was signed with the University of South Florida St. Petersburg (USFSP), allowing free rides for all students, faculty, and staff. Soon after, St. Petersburg College (SPC) would join. That same year, Tradewinds would become PSTA’s first hotel partner.

Business Partnership Specialist Marvin “Joe” Joseph educates SPC students about the UPASS program.

Over the ensuing years, more organizations would join the ranks of this burgeoning program. And soon enough, it wasn’t just schools and hotels—employers like the City of St. Petersburg, United Maintenance Company, Evara Health, and, most recently, Orlando Health, would later join. 

For the last two years, PSTA has embarked on two new exciting types of UPASS partnerships with the launch of the EDGE Business District and a first-of-its-kind program for the Historic Kenwood Neighborhood Association. Both new partnerships have already seen great success, an encouraging sign for the future of UPASS’ growth.

Helping Connect Students, Employees, and Neighbors in Pinellas

For many students and workers, a lack of reliable transportation presents a significant barrier to education, income, and better career opportunities. It’s this need that the UPASS program strives to address. But the program has also encouraged individuals to try riding a bus for the very first time, allowing them to experience the many benefits of choosing public transit. To better understand the role UPASS has played in providing essential transportation to those who need it and how it has inspired folks to give public transit a try, we’ll hear about the program’s success from two current UPASS partners.

Juli Norberg, Dual Director of Sales and Marketing, Hampton Inn & Suites Clearwater Beach and Winter the Dolphin’s Beach Club

Juli first discussed the possibility of becoming a UPASS partner during the COVID-19 pandemic. Since signing the dotted line, the partnership has become essential to Hampton Inn & Suites and Winter the Dolphin’s Beach Club. For the hotel’s staff, many of whom are housekeepers, UPASS has provided them with reliable transportation and more financial flexibility.

“Without the UPASS program, we wouldn’t have staff,” Juli said.

Juli explained that many staff members without their own vehicles were previously relying on Uber or Lyft rides to make their commute, a cost that adds up quickly and eats into their budget. For Juli, the UPASS program presented an opportunity to take care of their staff and provide yet another perk to their hotel guests.

“We’ve got a 91-room hotel that runs at around 91% every day. Taking the extra revenue and putting it towards covering bus fares was the best decision we’ve made,” Juli explained. “Our staff are essential, but they’re also like family. It means so much to know they now have extra money to put food on the table or go out for family fun. And because Pinellas schools are UPASS members, their children ride fare-free, too!”

With happy staff and happy guests enjoying the benefits of the UPASS program, Juli has been telling all the neighboring hotels about their success and encouraging them to partner with PSTA as well.

Juli’s huge smile could be heard through the phone as she said, “I love the UPASS program and what it’s done for us. We’re excited to re-sign again; there’s no question that we will. Thank you, PSTA!”

Alexis Baum, Treasurer, Historic Kenwood Neighborhood Association

The year was 2022, and Alexis Baum was serving as President of the Historic Kenwood Neighborhood Association (HKNA). As the name implies, it’s an organization that oversees the Historic Kenwood Neighborhood, a charmingly artistic and diverse district located just west of downtown St. Petersburg. PSTA’s Public Engagement Manager, Bob Lasher, was attending one of HKNA’s meetings to promote the brand-new SunRunner service, which had two stations within walking distance of the neighborhood. During his presentation, the UPASS program was discussed; Alexis perked up and raised her hand.

“Has UPASS ever partnered with a neighborhood association?” she asked.

No, PSTA had never partnered with a neighborhood association before. In fact, such a partnership would be the first of its kind in the state of Florida. But Alexis saw an exciting new opportunity for her beloved community, a way to provide yet another unique and tangible benefit to members of the neighborhood association. And PSTA saw an opportunity to test a new type of UPASS partnership. Why not give it a shot?

A group photo from the official launch of HKNA’s UPASS program

HKNA’s UPASS program began in June 2024 as a pilot program and has been a runaway success. Since its launch a little over a year ago, the service has provided over 6,700 rides to HKNA UPASS riders.

“It’s been phenomenal!” Alexis exclaimed. “Not only has it provided a wonderful amenity for existing members, but it’s actually grown our membership. People who move in are shocked when we explain the program to them.”

Before the launch of HKNA’s UPASS program, their membership was around 450. Now they have close to 800 members—nearly double! And it hasn’t just brought an increase in membership. Members have also become more involved in community events and stepped up to volunteer.

Early on, HKNA’s Board of Directors created a private Facebook community to educate members on how UPASS worked and share tips on riding the SunRunner and other PSTA services. Members could ask questions and, best of all, coordinate fun group outings that utilized public transit. HKNA’s UPASS program has played a role in fostering community friendships, while also allowing transit newcomers to try out the SunRunner.

PSTA CEO Brad Miller with Megan Basnett, the very first HKNA UPASS cardholder.

“Members tell me all the time how the UPASS program made it easier to attend events downtown and save money on parking. We have neighbors who use the SunRunner to commute to their jobs on the beach,” Alexis said. “And since last storm season, a neighbor lost her car to flooding and now has free transit to help her out.”

Alexis has lived in many big cities, where she never drove a vehicle and relied on public transit—for her, using the bus in St. Pete is only natural. Since the wild success of HKNA’s pilot program, the association has been looking for more ways to tap into multimodal transit options, such as using scooters to reach SunRunner stations even more quickly.

“Our UPASS program has added enormous value to our community,” Alexis said proudly. “And I hope that we can be a model for the rest of the city by using public transit.”

The Future of the UPASS Program

The UPASS program provides benefits for everyone involved. For PSTA, it serves as an additional source of revenue for an agency with very limited funding. For schools, businesses, and other organizations, it provides an attractive and cost-saving benefit for students, employees, and members. And for UPASS riders themselves, it offers transportation options to those without vehicles or who wish to save on gas and avoid wasting time in traffic.

Just this past month, PSTA has added Orlando Health and The Hiatus Hotel to its roster of UPASS partners. In the case of Orlando Health Bayfront Hospital, more than 2,000 employees and contractors now join 3,500 additional healthcare workers in Pinellas County who already save money with free transit access through UPASS. With the cost of living on the rise, UPASS helps ease that burden and makes transportation more accessible for essential healthcare staff who keep our community safe and healthy.

The launch of Orlando Health’s UPASS program.

PSTA will continue to pursue opportunities to partner with various entities throughout Pinellas County, providing affordable and convenient public transportation for our community. Do you know of an organization that could benefit from a UPASS program? Let’s talk about it! Send an email to UPASS@psta.net and let’s work together.

Hear from new and veteran bus operators what operating a bus for PSTA is really all about!

PSTA is honing in on a newly redesigned bus network, and we want to take you through all the details!

With all the exciting new services PSTA is launching this year, we wanted to give you an inside look at how the sausage is made!

Staying on the cutting edge of transit technologies and innovation is a huge focus for PSTA, especially when our community voices specific needs. While we pride ourselves on maintaining a robust, reliable fixed-route bus service, sometimes an area of Pinellas or a group of riders needs something a bit more specialized. And PSTA never shies away from the chance to develop creative, first-of-its-kind solutions to unique challenges!

In the past five years, PSTA has launched many new services, including:

• SunRunner
• Grouper Airport Express
• Clearwater Ferry
• And, coming soon, the 34th St Spark!

For this month’s installment of our Deep Drive series, we’ll explore the first stages of how a new service is launched, from the initial idea and planning to obtaining funding and determining the logistics of how the service operates.

P.S., keep an eye out for part two, where we’ll focus on how the service is branded, marketed, and launched—coming soon!

The ceremonial bottle-breaking for the new PSTA Clearwater Ferry on January 31st, 2025.

Getting the Big Ideas

An idea for a new service can come from many places. Most often, ideas are incubated in PSTA’s Planning department, but anyone can bring their thoughts to the table. For example, some ideas come from the community—schools or businesses may have transportation needs for their students or employees. Members of the community may share their needs with PSTA’s Outreach team during community events or submit public comments to board meetings. Some ideas may even come from members of PSTA’s own Board of Directors!

In addition, PSTA conducts a community bus plan every five years, as is required by the Florida Department of Transportation for all transit agencies that receive state funding. The purpose of the community bus plan is to review PSTA’s current system by evaluating ridership, development activity, and what services are in demand. The goal is to enhance transit connections and set objectives for the future. Sometimes, as a result of the community bus plan, transit needs are identified and spawn new services of their own.

For the past three community bus plans, it’s been clear that having more frequent, premium transit options on major corridors increases overall ridership and helps serve the approximately 15.4 million visitors to Pinellas County. And thus, PSTA plans to focus on developing more premium services like the SunRunner with our upcoming 34th St Spark service launching in 2025, and the recently launched Grouper Airport Express, which provides on-demand transportation from St. Pete/Clearwater International Airport (PIE) to Clearwater Beach!

(By the way, PSTA is currently in the midst of redesigning our entire bus network as a result of the current community bus plan. Click here to learn more about the current bus plan, called the Connected Community Bus Network!)

 The logo for PSTA’s Connected Community Bus Network.

If the idea comes from outside of PSTA, members of our Planning and Outreach team begin discussions with interested parties to determine what exactly is needed from a potential new service. Could implementing a fixed-route bus service to the area be a satisfactory solution? Or do the needs require more innovative or unique solutions? PSTA staff collect all the pertinent information and use it in their next planning steps to ensure the perspective new service meets all the needs of the community members requesting it.

With this highly collaborative approach, PSTA has the opportunity to hear from a diverse cast of voices who offer a blend of valuable perspectives.

It’s All in the Details

When it comes to ideas hatched by PSTA staff internally, the next step is to dive into research and get relevant departments involved to explore what’s needed to make it a reality. For example, when PSTA’s Planning department first imagined our Direct Connect program, which provides discounted Uber and Lyft rides to or from approved bus stops and locations, staff members had to hammer out a few key details:

• Who will the service benefit?
• What will the service look like?
• How will PSTA fund the service?
• How will the service be operated?

A PSTA staff member hard at work.

For the Direct Connect service, the Planning team wanted to provide supplemental first- and last-mile service to fill in the gaps our fixed-route bus service couldn’t fill—a first-of-its-kind program in the United States! Direct Connect allows riders who live beyond walking distance of a bus stop to get discounted Uber and Lyft rides to one of 26 locations throughout the county.

(Learn more about how PSTA partners with transit network companies (TNC) like Uber and Lyft)

Next, PSTA’s Scheduling, Project Management, and Operations team join the conversation to explore the deeper details of the proposed service. Scheduling works on the timing of the service (will it run on a schedule or be on-demand?), and Project Management determines the best locations for stops, shelters, benches, signs, and any other amenities that may be needed. And finally, Operations decides how the service will be “operationalized”—what vehicles will be used? What routes will the operators follow? What schedules are most feasible and efficient?

Once PSTA staff have a plan for what the service would need to operate, staff then explore how it might be funded.

Finding the Funding

In the case of Direct Connect, the Planning team discovered they could fund the service by discontinuing low-performing routes. However, when reallocating funding isn’t possible, PSTA often applies for federal and state grants to obtain funding for new transit projects. Because there are many different grants for different types of projects, PSTA’s amazing Planning team tracks and applies for the most promising ones that might get a new service off the ground.

PSTA press release announcing the federal grant that funded the SunRunner.

Generally speaking, federal grants help fund capital projects such as the SunRunner, whereas state grants help pay operating costs. However, state grants can certainly help launch a new service as well. For example, the Florida Department of Transportation’s Innovative Service Development (ISD) pays 50% of the cost of a new service for three years, which can help make a new, innovative idea become a reality. In fact, this type of state grant is responsible for funding the Clearwater Ferry and the upcoming 34th St Spark service.

Once a grant opportunity is identified during cross-departmental meetings or through coordination with our local partners, PSTA staff work tirelessly to submit an application. Grant applications give PSTA the opportunity to explain the scope of the new service, and how it will benefit the community, as well as thoroughly laying out the agency’s rigorous plan for developing and implementing the service. 

With the application submitted, PSTA crosses its collective fingers and hopes to be awarded the funding.

Making Ideas Into Reality

Congratulations! PSTA has secured funding either through reallocating funding from low-performing routes or by being awarded a federal or state grant!

But… now what?

Well, now the service is one step closer to becoming a real thing you ride! While PSTA’s Finance and Grants teams work on handling the necessary documentation to process the funding, it’s all hands on deck for PSTA staff to truly set in stone how the service will run.

With the promise of funding now in sight, PSTA’s Operations team can now translate the creativity of ideas into a real, regimented service riders can rely on. The Project Management team begins finalizing where stops will be, and working with vendors for signage, totems, and other specialized amenities. Development begins on the service’s schedule, branding, and, most exciting of all, the new service’s official launch!

All that and more is to come in part two, where we’ll discuss the finer details of how a new service is planned, branded, and communicated to the public. Stay tuned!

The official launch of the SunRunner service on October 21st, 2022.